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Employment History
Expedia Inc (Expedia Worldwide)
July 2008 – April 2009
SEO Manager – Expedia.com
April 2009 – Present Day
SEO Manager – Americas
- SEO channel management for Expedia.com, Expedia.ca and Expedia.com.mx, representing 75% of global SEO transactions and over $1.2 billion in gross bookings.
- Developing and delivering a strategy for content, information architecture and external links.
- Pipeline product and project management for vendor and internal dev work.
- Daily heartbeat reporting.
- In depth performance and competitive analysis.
- Forecasting monthly channel performance and $1.6m yearly spend.
- Communicating channel performance to the executive leadership team.
- Managing a team of SEO specialists to deliver ongoing tactical SEO improvements and multi-variant tests.
After 3 weeks of solid work on Expedia’s first full scale viral campaign, a short vacation and a bunch of catch up work, I thought I’d take a few minutes to write a brief blog post, laying claim to a viral success and a first for Expedia.
The aim of the project was plain and simple: Build links
The how? That’s a different story… The ask was big and the push it took to get a completely immersive microsite delivered in such a short space of time was tough.
Naturally, a corporation the size of Expedia has processes in place for everything. Hence, each part of the immersive experience required that a process be followed, work be completed in parallel and at warp speed (sorry couldn’t resist the pun!)
After a phenomenal team effort to actualize my initial April Fools’ vision, here’s a run down of what the Flights to Mars microsite launched.
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